Are we in full control of our decisions

I recently watched at Ted Talks, the presentation that Dan Ariely made, wherein he exposed some instances wherein we are not in total control of our decisions, that sometimes the available options help us decide on what to choose.

I have seen the very same logic to internet marketers, where they have similar offer packages, and initially I thought its somewhat non-sense, but then I realized that they are squeezing in the option they wish for the customers to choose — and I thought its brilliant.

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